You know that ranking high on Google Maps is crucial for attracting local customers. Last week, we shed light on the foundational Top 3 Google Business Profile (GBP) ranking factors: reviews, services, and an optimized media section. These are your cornerstones, but let’s be honest, in the competitive local search landscape, relying on just the basics is like showing up to a Formula 1 race with a tricycle. To truly stand tall and zoom past the competition, you need a full pit crew of optimization tactics.

That’s why we’re revealing 10 additional GBP ranking factors that, when combined with the top 3, create a powerful formula for local SEO success in 2024. Ignoring these could be leaving so much visibility on the table; it’s practically a buffet for your competitors.

Beyond the Basics: 10 More GBP Ranking Powerhouses

1. Frequently Adding Q&A’s: Actively populating the Questions & Answers section with relevant queries and detailed responses doesn’t just address potential customer concerns; it tells Google you’re the kind of business that talks to its customers. Think of it as the most helpful FAQ section on the internet, but with more conversational flair.
2. Posting Updates Frequently: Consistent posting of updates, offers, events, and product information keeps your profile fresh and shows Google you’re not just a digital ghost. You wouldn’t keep your business door locked all the time, would you? Your GBP is the digital equivalent.
3. Optimizing Your Business Description: Crafting a compelling and keyword-rich business description that accurately reflects your offerings is a must. This is your elevator pitch to Google, so make it count.
4. Having 30 or More Services Listed: Detailing your complete range of services helps Google understand the breadth of your expertise. It’s like listing every tool in your toolbox—the more you show off, the more jobs you’ll get hired for.
5. Connecting Your WhatsApp & Texting Numbers: Enabling direct communication channels like WhatsApp and texting is a pro move. It’s a digital megaphone telling customers, “We’re here, and we’re ready to chat.”
6. Adding Social Media Links: Linking your active social media profiles provides further validation of your business’s online presence. It’s proof you’re a real business with a real personality, not just a bunch of pixels.
7. Having an Active Offer on Your Profile: Utilizing the “Offers” feature can attract attention and drive conversions. Who doesn’t love a good deal? This is the digital equivalent of a flashing “SALE” sign.
8. Getting Keyword Mentions in Reviews: While you can’t directly influence what people say, you can encourage customers to mention specific services. A review that says, “John fixed our leaky faucet so fast!” is a golden nugget for your ranking.
9. Adding Videos to YouTube (and Linking): Creating informative or engaging videos and linking your YouTube channel enhances your multimedia presence. Show, don’t just tell. A video tour of your shop or a quick tutorial can be a game-changer.
10. Optimizing Directory Listings Ongoing: Maintaining accurate and consistent Name, Address, and Phone number (NAP) information across relevant online directories is foundational. This is the boring-but-important part. It’s like flossing—you hate doing it, but it saves you from a lot of pain later on.

The Takeaway: Consistency Compounds

Achieving and maintaining a top spot on Google Maps isn’t about finding a single “hack” or a magic button. It’s about the consistent execution of these 13 ranking factors. By focusing on continuous optimization and providing a valuable experience for your local audience, you build a powerful GBP presence that attracts more customers and drives business growth.

Ready to trade your tricycle for a race car? Contact [Your Digital Marketing Agency Name] today for a free GBP audit and a personalized strategy that’s anything but basic.