You’ve seen it. That perfectly polished, suspiciously generic Google Business Profile (GBP) post that could apply to literally any business. Maybe it mentions “synergy” or “unprecedented growth.” Or maybe it’s just a stock photo of a smiling person with a vague caption.

We get it. The temptation to let AI do all the heavy lifting is real. And with 63% of marketers planning to use generative AI for most of their content this year, it’s clear the robots are coming for our jobs—or at least for our content calendars. But here at Pivo Web, a Google Business Profile SEO AI agency, we know a little secret: a GBP that only posts generic AI content is like a storefront with a cardboard cutout in the window. It’s there, but is anyone really home?

The businesses that win in the local search game are those that are genuinely, authentically active. They show Google (and potential customers) that they’re not just an algorithm; they’re a real, thriving, breathing business. According to a study by Siege Media, only 21.5% of marketers who use AI to support their content strategy claim it’s underperforming, compared to 36.2% of those who don’t. The key here is “support”—not replace.

So, how do you avoid the AI junk trap and make your GBP the digital equivalent of a high-five?

1. Post What’s New: The “We’re Still in Business” Post

Think of your GBP as a live feed of your business’s pulse. A well-optimized profile with photos gets 42% more direction requests and 35% more website clicks. That’s a lot of action you’re missing if your profile is a ghost town. Share updates about a new product, a team win, or even a behind-the-scenes moment. People love seeing the personality behind the brand, and Google loves seeing the activity.

2. Add Holiday Hours: The “Saved from Turkey-Day Frustration” Post

Few things frustrate customers more than showing up to a locked door on a holiday. AI can’t predict when you’re sneaking out for an early turkey dinner, but you can. Updating your hours ahead of time is a small, human touch that can save your business from a bad review. This shows customers and Google you’re attentive and trustworthy.

3. Share Offers & Specials: The “Free Dessert Friday” Post

Want to stand out? An offer is a fantastic way to do it. Businesses that use Google Business Profile posts effectively see increased traffic and conversions. Whether it’s “Back-to-School Discounts,” “Free Dessert Friday,” or “10% Off for Anyone Who Brings Us Coffee” (okay, maybe not that last one), offers grab attention and drive clicks. Pivo Web can help you automate this so there’s always an active, enticing offer on your GBP.

4. Post About Your Business, Not Your Industry: The “This is a Human, Not a Robot” Post

This is where the magic happens. While a generic AI can write about “industry trends,” our Paige AI is trained on your specific business. It learns about what you do from your website and creates content that’s highly specific. According to Statista, 87% of consumers used Google in 2022 to find local businesses. The more your profile looks like a human wrote it—and the more accurate it is—the more trust you build with consumers and Google.

The takeaway? Your GBP isn’t just a business card you print once; it’s your live storefront on Google. It’s the difference between being a ghost listing and an engaging, trustworthy business. Businesses that keep their profiles updated show Google (and their customers) they’re real, trustworthy, and worth clicking on.

Stay fresh, stay relevant, and you’ll stay on top in search.

Sources:

• Publer: Essential Google My Business Statistics You Need To Know
• Siege Media: 50 AI Writing Statistics To Know in 2025
• Building Brands Marketing: Google Business Profile Tips to Dominate Local SEO
• Synthesia: AI Statistics 2025: Top Trends, Usage Data and Insights