FAQs

Social media ad campaigns can be flexible on how and when you prefer to reach your audience. The type of ads on social media are uniquely designed to compete with a wide range of engaging content. You may choose to stand out from a typical feed or you may elect for a native advertising approach

Today, mobile may be more important than desktop for digital advertising. When it comes to social media, these numbers may surprise you: 99% or 4.43 billion social media users access networks using a mobile device 78% or 2.97 billion users access networks exclusively on their mobile phone 1.32% or 50 million exclusively access networks on a desktop 20% or 760 million users use both desktop and mobile

4.48 billion people use social media worldwide, according to platform reports on the current number of active users 56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or

Each social media platform offers something unique to users. Depending on your target audience, some platforms may be more effective than others. However, compared to many advertising alternatives, social media advertising offers a compelling cost per click (CPC). The averages for each social media platform are listed below. YouTube: 2.56 billion reach | $3.21 avg

This is a great question and there are several factors that influence the bidding price. Those factors could include: competitive keywords, industry, demand, etc. Across all industries in the U.S., the average costs and conversion rate are (according to WordSream): 6.11% Click Through Rate (CTR) – The number of clicks divided by impressions. $4.22 Cost

You remain in full control of your advertising budget whether it is large or small. This is one of the great benefits of search advertising. You also dictate the how long you want your ad(s) to on and given day, week, month or duration of a specific promotion. With Google Ads you may prefer to

Google, Bing, and other search platforms use an auction process to determine which ads to display when mulitiple advertisers are bidding on the same keyword phrase. Here’s how it works: Once a user enters keywords for a search request, the search engine will review all relevant advertising candidates (excluding parameters based on country or policy

Yes! One of the great benefits of SEM (search engine marketing) is generating immediate impressions, clicks, and traffic to your website. This approach is particularly helpful for a new business or website that is not generating enough organic traffic. Depending on your budget (and auction of competitors bidding on the same keywords), you can determine

Yes. A great content marketing strategy is truly at the heart of longterm success with SEO. The key strategy in effective content production is writing for the human audience – not just for search engine crawlers. Google will rank your content higher if people are engaging with it. Keywords are still key of course, but

You can do extensive keywords research with tools like SEMRush, Ahrefs, or even Google Ad words. Some tools are free and others require a subscription. The more time you spend analyzing keyword phrases, the more experience you will have in understanding opportunities and the competition online. We can help you navigate the steep learning curve