• 4.48 billion people use social media worldwide, according to platform reports on the current number of active users
  • 56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America
  • Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or internet access
  • Out of 4.8 billion internet users, 93.33% are active users
  • Out of 5.27 billion unique mobile phone users, 85% are active users
  • Out of 4.48 billion social media users, 99% access the websites or apps through a mobile device

Based on research provided by backlinko.