Each social media platform offers something unique to users. Depending on your target audience, some platforms may be more effective than others. However, compared to many advertising alternatives, social media advertising offers a compelling cost per click (CPC). The averages for each social media platform are listed below.

YouTube: 2.56 billion reach | $3.21 avg CPC

Facebook: 2.11 billion reach | $0.97 avg CPC

Instagram: 1.48 billion reach | $3.56 avg CPC

TikTok: 88 million reach | $1.00 avg CPC

LinkedIn: 81 million reach | $5.26 avg CPC

X (Twitter): 44 million reach | $0.38 avg CPC