Yes. A great content marketing strategy is truly at the heart of longterm success with SEO. The key strategy in effective content production is writing for the human audience – not just for search engine crawlers. Google will rank your content higher if people are engaging with it. Keywords are still key of course, but don’t load your text with too many keywords. Tools like Yoast will guide you in preparing content that is well structured, concise, and in first person format. Ensure all images are sized appropriately, with effective file names, and alt text.