Today, mobile may be more important than desktop for digital advertising. When it comes to social media, these numbers may surprise you:

  • 99% or 4.43 billion social media users access networks using a mobile device
  • 78% or 2.97 billion users access networks exclusively on their mobile phone
  • 1.32% or 50 million exclusively access networks on a desktop
  • 20% or 760 million users use both desktop and mobile phones
  • There are 3.50 billion smartphones in the world, which means 84.85% of smartphone owner’s access social media from their phones
  • There are 5.27 billion unique mobile phone users in the world

Based on research provided by backlinko.