This is a great question and there are several factors that influence the bidding price. Those factors could include: competitive keywords, industry, demand, etc. Across all industries in the U.S., the average costs and conversion rate are (according to WordSream): 6.11% Click Through Rate (CTR) – The number of clicks divided by impressions. $4.22 Cost
You remain in full control of your advertising budget whether it is large or small. This is one of the great benefits of search advertising. You also dictate the how long you want your ad(s) to on and given day, week, month or duration of a specific promotion. With Google Ads you may prefer to
Google, Bing, and other search platforms use an auction process to determine which ads to display when mulitiple advertisers are bidding on the same keyword phrase. Here’s how it works: Once a user enters keywords for a search request, the search engine will review all relevant advertising candidates (excluding parameters based on country or policy
Yes! One of the great benefits of SEM (search engine marketing) is generating immediate impressions, clicks, and traffic to your website. This approach is particularly helpful for a new business or website that is not generating enough organic traffic. Depending on your budget (and auction of competitors bidding on the same keywords), you can determine
You can do extensive keywords research with tools like SEMRush, Ahrefs, or even Google Ad words. Some tools are free and others require a subscription. The more time you spend analyzing keyword phrases, the more experience you will have in understanding opportunities and the competition online. We can help you navigate the steep learning curve