• What is unique about social media advertising?

    Social media ad campaigns can be flexible on how and when you prefer to reach your audience. The type of ads on social media are uniquely designed to compete with a wide range of engaging content. You may choose to stand out from a typical feed or you may elect for a native advertising approach

  • Should I focus on mobile ads?

    Today, mobile may be more important than desktop for digital advertising. When it comes to social media, these numbers may surprise you: 99% or 4.43 billion social media users access networks using a mobile device 78% or 2.97 billion users access networks exclusively on their mobile phone 1.32% or 50 million exclusively access networks on a desktop 20% or 760 million users use both desktop and mobile

  • How many people really use social media?

    4.48 billion people use social media worldwide, according to platform reports on the current number of active users 56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or

  • What is the cost of social media advertising?

    Each social media platform offers something unique to users. Depending on your target audience, some platforms may be more effective than others. However, compared to many advertising alternatives, social media advertising offers a compelling cost per click (CPC). The averages for each social media platform are listed below. YouTube: 2.56 billion reach | $3.21 avg