What is Google Business Profile?
Google Business Profile (GBP) is your #1 digital storefront. It’s more valuable than your website. GBP drives Google “map pack” results, which is the first impression and the deciding factor for nearly all of your customers’ clicks (Google captures over 90% of all search results).
The Value of Your Google Business Profile (GBP)
35% More Clicks
97% of users turn to online search to find a local business. GBPs with photos receive 42% more requests for map directions and 35% more clicks to their websites than those without.
(Safari Digital, 2025, Famepilot, 2025)
4X More Traffic
Businesses with strong GBPs generate 4 times more website traffic, 12% more calls, and 10% more direction requests. 5% of GBP views result in a conversion.
(Birdeye, Safari Digital, 2025)
Take 23.6% of Clicks
Most clicks in local search results go to the local map pack (44%), followed by organic results (29%) and ads (21%). The #1 local map pack takes around 17.3% to 23.6% of all clicks from competitors.
(Local SEO Tactics, OneFirefly, RedLocalSEO)
The Best GBP Grid Ranking Audit Tool
A Google Business Profile (GBP) audit reveals hidden opportunities and critical issues that are holding your business back from attracting local customers. By identifying and addressing these key areas, you can significantly boost your visibility and climb the ranks in local search results, driving more foot traffic and phone calls to your business.
Our AI tool provides a detailed optimization score, highlights any problems, and gives you a clear plan to fix them.
Get a FREE GBP Audit in 3 Steps
Log in to Gmail
Select “get started” and sign in with your Gmail to securely sync the auditing tool with your Google Business Profile.
Select 3 Keywords
The next step is to pick the top 3 keywords you value most and the primary coverage area on a map that you serve locally.
Review Results
Check your overall score, review a checklist of pass/fail audits on 12+ critical areas, and follow tips on how to improve.
Let’s Connect
Complete the form below to request more information or to receive a quote.