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The Authority Paradigm in Local SEO
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The Trust Factor: 87% of consumers read online reviews for local businesses before making a purchasing decision.
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The Recency Bias: Consumers have a short memory. 73% of consumers only pay attention to reviews written in the last 30 days. If your last review is from Thanksgiving, you are losing leads.
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The Revenue Impact: Local service businesses with a minimum of 200 reviews generate up to twice as much revenue as businesses with average review counts.
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The Ranking Signal: Google explicitly states that high-quality, positive reviews from your customers improve your business visibility. Review velocity (how consistently you get them) is a top 5 ranking factor.
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